Verdi 1

Her kan det for eksempel stå noe om kjerneverdiene til Betek. 

Verdi 2

Her kan det for eksempel stå noe om kjerneverdiene til Betek. 

Verdi 3

Her kan det for eksempel stå noe om kjerneverdiene til Betek. 

Primary logo

The Betek Norge logo is available in Betek Green, black and white. The green version should be used whenever possible.

On dark or green backgrounds, the white version may be used to ensure sufficient contrast and maintain clear visibility.

The black version should only be used in situations where color reproduction is not possible.

Secondary logo

The secondary logo should be used in situations where the audience may not yet be familiar with the Betek Norge brand. It provides clearer identification and helps communicate who Betek Norge is.

To maintain clarity and visibility, the logo must always be surrounded by sufficient clear space.

The minimum clear space is defined by the height of the “B” in the logo. No other elements, text, images or graphics may enter this area.

Always ensure there is enough contrast in relation to the background. Avoid using the logo on top of images with chaotic elements. Do not stretch, distort or change the shape of our logo in any way. Do not use the logo in other colors then the ones outlined in this manual, and do not add any effects such as shadows or glow to the logo.

Palette

The color palette is mainly made up of shades of green, with our primary color being Betek Green. The supporting shades of darker and lighter green helps with variation and balance when creating more intricate graphics for the brand. 

Black and white is used for text, depending on the color of the background. It is important to ensure readability, so as a guiding principle, white should be used for all text on green backgrounds. 

The most common color-code we use when we want to copy-paste into any office programme is HEX.

Our typography is how we present ourselves to each other and to the world, and it is essential to keep a consistent system to ensure the brand is always recognisable.

Plus Jakarta Sans is a Google Font, which means it's free to license and download. It can be downloaded from the button to the left, or from Google: https://fonts.google.com/specimen/Plus+Jakarta+Sans

We always have the products in focus in our graphics when promoting them. 

When showing product photography, the background should always be white, and the product name must be readable and easy to recognise. The graphical elements should be minimal, and only be used when necessary.

For showcasing Betek as a brand, green is the main color. There is a variety of graphical elements available, using gradients from our color palette. They are available for download in .png format.

IKKE OPPDATERT

Below are examples of the brand in use in different outlets, both digital and print. These can be used as inspiration when creating new designs related to the brand.